English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 62379/95055 (66%)
造訪人次 : 2279342      線上人數 : 99
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/74810

    題名: Personality and Preference: A Laboratory Study
    作者: Chie, Bin-tzong
    貢獻者: 淡江大學產業經濟學系
    關鍵詞: Experimental Economics;Lai's Personality Inventory;Preference;Utility Maximization
    日期: 2012-06
    上傳時間: 2012-01-19 16:43:31 (UTC+8)
    出版者: Academy of Behavioral Finance & Economics
    摘要: This paper attempts to explain the relationship between personality traits and commodity
    preferences. The norm-referenced test of personality has been used so as to infer economic behavior with a limited sample size. In this study, we use Lai’s Personality Inventory to measure introversion, extroversion, mental health, emotional stability and social adaptability of subjects.In addition to existing psychological measurements, we have also developed measurements for the rationale of decision-making over various commodities, based on the subjects’ behavior of selectivity and utility maximization. The results have shown that the behavior in the pursuit of utility is associated with a person's emotional stability and mental health. Emotional instability and poor mental health often result in a deviation from utility maximization.
    關聯: The Journal of the Academy Behavioral Finance & Economics 2(1), pp.81-96
    顯示於類別:[產業經濟學系暨研究所] 期刊論文


    檔案 描述 大小格式瀏覽次數
    Personality and Preference A Laboratory Study.pdf1031KbAdobe PDF188檢視/開啟



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋