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    Title: 物業管理公司服務定價模式之建立
    Other Titles: The pricing model for the service of property management company
    Authors: 陳明慶;Chen, Ming-Chin
    Contributors: 淡江大學土木工程學系碩士班
    蔡明修;Tsai, Ming-Hsiu
    Keywords: 物業管理;定價模式;服務外包;作業基礎成本制;累積展望理論;議價賽局;property management;Pricing Model;Service Outsourcing;Activity Based Costing;Cumulative Prospect Theory;Bargaining Game
    Date: 2011
    Issue Date: 2011-12-28 18:44:40 (UTC+8)
    Abstract: 服務乃物業管理(Property Management, PM)公司之產品,物管服務的品質與價格為影響物管公司經營績效之關鍵。檢視現今物業管理產業之概況,由於受到國內法令不健全及進入門檻較低之影響,以至於物業管理業者處於十分競爭的環境,進而造成業者間競爭削價影響其品質與利潤。為此,國內外之研究多針對物業管理服務品質進行探討,然對於物業管理產業特性發展合適之服務定價相關研究則較為困乏。此外,由於服務為無形產品,難以具體描述以及訂定標準,進而無法擬定合適之服務價格。是故,物業管理公司需要一套系統化且具效率之方法,針對不同之服務項目進行估價和定價,以確保公司利益。
    為此,本研究建立「物業管理服務定價模式(the Pricing Model for the Service of Property, PMSP)」,以做為物管公司服務定價之依據。然由,物管業者受到法令規定,在物管服務提供方式上分為自產服務(inhouse)與外包提供(outsourcing)。因此,模式中首先利用「作業基礎成本制」分析其物管公司內部作業成本(Inhouse Work Cost, IWC),以及「累積展望理論」確立服務外包價格(Outsourcing Price, OP),進而計算服務總成本(Total Cost, TC)。最後,運用「議價賽局」模擬物管業者與顧客議價行為,計算最適之服務利潤,進而確立最終服務價格(Final Service Price, FSP)。
    綜言之,本研究建立適合物業管理公司使用之「物業管理服務定價模式」,提供管理者一個服務定價規劃之思維與方針。最後,利用個案分析驗證此「物業管理服務定價模式」之可行性。
    Service is the product of the property management company; the quality and price of property services are pivotal to business performance. In the present days, the property management industry has been in the lower entrance barrier due to defective domestic policies. Besides, the property management industry has been in a dramatic competitive condition; thus the service quality and profits are decreased due to the price competiton. For these situations, the quality of property service has been widely investigated; however, the development of appropriate pricing method of services is rarely to be discussed. In addition, services are the intangible products being difficult to describe and scheme, so it is hard to establish a suitable price for a planned service. Therefore the property management company needs a systematic method to estimate the service price to ensure the company benefits.
    This study established the Pricing Model for the Service of Property (PMSP) to use as a basis for estimating the price for the property service. Since the way in providing property service divides into inhouse and outsourcing philosophizes. The model first uses the Activity Based Costing (ABC) analysis to estimate the inhouse work cost (IWC) of services, and then applies Cumulative Prospect Theory (CPT) to establish Outsourcing Price (OP), so that the total cost of services can be calculated. Finally, using Bargaining Game (BG) philosophizes to imitate bargain behavior among the property companies and customers, and calculate the optimal profit of the planned service to establish the Final Service Price (FSP).
    In conclusion, this study established the Pricing Model for the Service of Property (PMSP) for property management companies to provide the executive guidelines for service planning. Finally, the feasibility of the Pricing Model for the Service of Property was validated with a case study.
    Appears in Collections:[土木工程學系暨研究所] 學位論文

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