本研究發現，有機食品在建構有機食品在當代的意義時，將食物視為不再只是為了滿足人們口腹之慾，食物可被視為一種預防以及治療疾病的工具，甚至成為象徵與他人不同的差異的標示，食用有機食品代表著是一個愛護地球、懂得生活品味的人，有機食品的出現，反映出現代人對於健康的渴望和對於周遭食品安全疑慮的不安。 This study concern about organic food selling well phenomenon. People have one-side view imagination for organic food and follow under our social cultural and knowledge power track to choose. According to narrative theory, find out organic food how to say a good story, and how relatives between foods, bodies, health and social are described.
This study found out that organic food used to〝we are what we eat〞,〝The health is your responsibility 〞,〝science rationalization〞and〝lifestytle〞social culture elements regards as a storyline plot. In addition, organic food construct outside world is〝serious risky food〞but organic food represented〝Safe and NO pollution〞. Used to this tell a story constructs foods, bodies, health and social relationship.
Food not only supply our body principle demand, but also regard as medicine prevent disease. Besides, food could become as symbol that you eat organic food you are a love world and have taste. Therefore, organic food reflected everyone want to have a health body and everyone have food security anxiety.