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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/74479

    Title: 追憶十里洋場 : 從觀光凝視的觀點探討城市形象與景點符號塑造
    Other Titles: A study of the Shanghai City image and scenic signs creation from the tourist gaze viewpoint
    Authors: 吳致寬;Wu, Chih-Kuan
    Contributors: 淡江大學大眾傳播學系碩士班
    楊明昱;Yang, Ming-Yu
    Keywords: 後觀光;上海;城市形象;符號;Postmodern Tourism;Shanghai;City Image;Signs
    Date: 2011
    Issue Date: 2011-12-28 18:44:00 (UTC+8)
    Abstract: 在後觀光主義盛行的年代裡,觀光旅遊文化與過去相較已經有了巨大的轉變,尤其表現在旅遊地的建構上,透過層層的設計與包裝,影響遊客對於旅遊地與其景點的認知與想像,進而達到促動旅遊的效果,以期觀光旅遊活動能替旅遊地帶來更深層政治與經濟價值。
    In this postmodern tourism age, tourism had such a different form than before, especially in how traveling places are constructed. Many traveling places are designed and constructed deeply to catch tourists’ imagination of traveling places and scenic signs, than urge them to go on a trip, and bring about more and more politic and economic benefits for the traveling places.
    This thesis uses the word “city” to represent a traveling place, and use “Shanghai” to do a case study, having an intention to figure out how shanghai city has been changing to cater to the trend of time in postmodern tourism age through some media text and consumer viewpoints. Among them , it is easier to observe images and scenic signs in the city. Therefore, this thesis uses the two targets and their related text to do research, figuring out how shanghai city constructs the city image and scenic signs, to give intoxicated tourists a brand-new thinking way of the tourism.
    In the end, this thesis proposes four major shanghai traveling image dimensions. Two of them are more important, which are called the main shaft, “exotic” and “fashion city” respectively. They are related to scenic signs that have a pure style, retaining the culture character, making a new style, and also creating a profound impression from tourists’ viewpoints. The other two image dimensions “eastern feelings” and “original paradise” are called the second shaft, and they use a complex signs creation. Although they play an important role in creating shanghai traveling image, most of the tourists have not had deep impression of those images and areas.
    People who live in the present cultural position have no chance and decision-making power to select the palce they want to go . Tourism’s interest under the present tourism and city discourse is to seek an authenticity period. It is a special experience for the tourists to seek a good imagination from the memory, and just becomes an important “meaning of the tourism”. According to the thesis, all of the tourists should take a deep introspect on the opposite side to be the best tourists in postmodern tourism age.
    Appears in Collections:[Graduate Institute & Department of Mass Communication] Thesis

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