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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/74478

    Title: 文化傳播與社區營造 : 馬偕街之場域形構分析
    Other Titles: Cultural communication and community construction : an analysis on the "Champ" of Mackay Street
    Authors: 施宜君;Shih, Yi-Chun
    Contributors: 淡江大學大眾傳播學系碩士班
    許傳陽;Xu, Tran-Young
    Keywords: 文化傳播;場域;社區營造;新博物館學;Cultural Communication
    Date: 2011
    Issue Date: 2011-12-28 18:43:51 (UTC+8)
    Abstract: 馬偕文化的歷史即代表在地文化於特定時空中所發展出來的特殊觀點與分類,其獨特性源自於特定的時(時間)空(馬偕街)「點」所發生的文化現象,其發展的過程藉由歷史將這些在特定時空發生的「點」加以串連成「線」,並且在歸納的過程中與地方產生了意義與關係。藉由文化傳播的視角,本研究以馬偕文化的歷史流變為軸線,試圖尋找在地文化的定位,並且以Bourdieu的理論為主要分析架構,結合社區營造與新博物館等相關理論,企圖透過分析挖掘文化傳播於在地發展多元形式的模式,最終期望能歸納出文化傳播與當代生活融合的平衡點。



    The history of Mackay culture is representative of the unique point of view and classification developed under particular time and space, which distinguish Mackay culture as a specific “point.” These certain points are stringed up to form a “line” as local development take its course, which, through the process of induction, have established its own accord with the local community. This study, via the cultural communication perspective, sets the chronicle of Mackay culture as its paradigm, and aims at positioning Mackay local culture. It applies Bourdieu’s theory as its analytical framework, together with relevant theories on community construction and “New Museology”; by deforming and reforming the mode of how cultural communication interacts with local development, this study hopes to ultimately map out the balancing point between cultural communication and contemporary life.

    Three arguments are thrown upon and discussed in proceeding order in this study. First, how “Mackay culture” is proved unique and how it became key element that evoked cultural communication. Second, how, through the process of “cultural communication”, did local culture adapt its special compatibility and inclusiveness. Last, examining how “cultural communication” is schemed and re-schemed in the process of representing “Mackay culture” by analyzing practitioners’ results.

    Research method used in this study is “ethnomethodology”. It depends mainly on the phenomenon observed in the “Champ”, assisted with “non-participant field observation”, “semi-constructed interviews” and “text analysis”.

    The study has three findings. First, although cultural differences shape the threshold of local culture communication, it also serves as the enzyme for possible structural changes in the society. Second, hard capital is the main reason for unbalanced culture Champ; to tackle this issue, enforcement of strengthening cultural capital should be carried out, to ensure virtuous circle of Champ competition. And last, culture and communication is the two sides of a story; as they are influenced by the society, they construct the reality of social composition.
    Appears in Collections:[Graduate Institute & Department of Mass Communication] Thesis

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