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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/74477

    Title: 文化消費空間 : 解讀「家」的意象 : 以無印良品與宜家家居之比較研究
    Other Titles: The study of cultural space and the 「Homes」images : a comparative study of Muji and Ikea
    Authors: 曾薏丞;Tseng, Yi-Cheng
    Contributors: 淡江大學大眾傳播學系碩士班
    Keywords: 文化消費空間;生活風格;無印良品;宜家家居;Cultural Space;Lifestyle;IKEA;MUJI
    Date: 2011
    Issue Date: 2011-12-28 18:43:47 (UTC+8)
    Abstract: 由於台灣經濟起飛、國民消費能力隨著增加,使消費社會逐漸形成。這意謂我們進入以消費「符號」、消費「空間」為特色的大眾消費社會,同時也象徵消費時代來臨。在消費時代逐漸形成趨勢的同時,文化消費空間結合了各種東西方元素。消費空間與「生活風格」具有極大的關聯,透過各種品牌的推銷與形塑,空間文化移植了這些符號與暗示。隨著消費時代的來臨,讓人們逐漸體會居家風格的差異性,並顛覆傳統消費者對「家」的意象與期待,在此過程中建構自我及生活風格意象。「家」除了扮演避風港的用途外,其包括自我認同、生活風格展現、品味的秀異等不同層面的意涵。
    As Taiwan''s economy takes off, our consumption continuously increases which gradually forms the consumer society. This conversion leads us to the public consumption society with traits of consumption of semiotics and spaces. With the coming of consumption era, culture consuming space integrates elements of Eastern and Western cultures. The consuming space gets huge connection with “lifestyle”. Through the promotion of the different brand, consuming space culture shifts these signs or symbols. As the consumption era comes, consumers’ perspective of house arrangement overthrows traditional images and anticipations of house, and reveals self-images and lifestyles. Besides playing the role of refuge, home also shows self-recognition, lifestyle, and self-taste.
    The researcher uses Baudrillard and Bourdieu’s statements of culture consuming space as base of theoretical assumptions, and chooses famous furniture brands:MUJI and IKEA to be the research study. By using content theory, secondary data analysis, and participant observation, the researcher analyses lifestyle and home image hidden in the exhibition space and within the study.
    The findings are as follows: MUJI, making use of symbols in space, focuses on the emotion, simplicity, neatness, modernism, freedom, and quietness. Its life style shows simple and concise Japanese style, sincere and honest life of wisdom, commodities talks, proponents of life, philosophy of Zen. Therefore, for MUJI, home is a place of meditation, a space of introspection, and the sense of Zen aesthetic of Japanese culture.IKEA , making use of symbols in space, focuses on the emotion, diversity, complexity, tradition, happiness. Its life style presents “descent of Nordic Swedish orthodoxy”, “civilian’s philosophy of life”, “You are the best designer”, “Not just selling furniture, but Home and children’s playground”. Therefore, to IKEA , home is the section of happiness, a location of maintaining relationship, and extension of the Nordic free-style culture.
    This research explores the meaning of home displayed by space. Through the consumption space of both MUJI and IKEA, the research reflects the significance and the truth. And through the process of interpretation these two brands, the research shows the different appearance, and tries to use methods of symbol consumption, culture tastes, and stratum to understand cultural consumption space thoroughly, including “middle-class, the main consumer of exhibition space”, “the symbol of the popular culture and leisure culture that exhibition space presents”, and “the relationship between the center and edge that spread between culture.
    Appears in Collections:[Graduate Institute & Department of Mass Communication] Thesis

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