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    Title: 《方氏墨譜》與《程氏墨苑》之比較研究
    Other Titles: Comparative study with Fang's Chinese ink stick book and Cheng's Chinese ink stick book
    方氏墨譜與程氏墨苑之比較研究
    Authors: 許瑋倢;Hsu, Wei-Chieh
    Contributors: 淡江大學中國文學系碩士班
    馬銘浩;Ma, Ming-Hao
    Keywords: 方氏墨譜;程氏墨苑;徽派版畫;Comparative Study;Fang's Chinese ink stick book;Cheng's Chinese ink stick book
    Date: 2011
    Issue Date: 2011-12-28 18:42:59 (UTC+8)
    Abstract: 明代隨著社會的逐漸發展,社會分工不斷分化而明顯,其商業活動經過歷代積累的能量,在此時達到了鼎盛時期,各種商行、工藝在這個時代百花齊放,此時的民間工業,像是冶鐵、紡織、陶瓷、漆器、雕版印刷等手工業,都呈現出顯著的進步。屬於文房四寶之一的墨業,也在明代萬曆年間相當的發達,並且因為當時受到了西方文明的影響,利用廣告宣傳以推銷產品的商業手法,逐漸受到重視而流行開來,誠如安徽省歙縣的方于魯和程大約所經營的兩家墨店,就是如此,他們透過了廣告的宣傳手法印製自家墨店所精心設計的墨譜圖樣,以供顧客選購,並且於一段時間之後,將這些圖樣集結成冊,印製成《方氏墨譜》與《程氏墨苑》。

    這兩本墨譜是明代極為有名的墨譜,(《方氏墨譜》、《程氏墨苑)與潘膺祉的《潘氏墨譜》和方瑞生的《墨海》並列為明代四大墨譜)。它們的出現對於中國版畫的歷史上也有著相當意義的存在。二十世紀的著名學者─鄭振鐸先生,於收購古籍的因緣際會下,看到《程氏墨苑》曾驚呼道:「此『國寶』也!人間恐無第二本。」由此可知,這本墨譜在中華文化傳承意義上,有著相當的重要性。

    明代著名墨譜─《方氏墨譜》和《程氏墨苑》的關聯,並不僅僅是由於單純的廣告行銷手法而已,墨譜的發行人─方于魯和程大約,兩人之間的淵源與關係糾葛也是墨譜產生的因素之一。這兩本墨譜產生的背後,道出了明代徽州墨商的創意與彼此競爭下的故事,但是它們的意義絕不僅僅於此,兩本墨譜的完成,實際上則顯示版畫藝術於明代發展至成熟與顛峰的佳作。
    This thesis is compare with two famous Chinese ink stick book in Ming dynasty. The two famous Chinese ink stick books are made by Yu-lu Fang and Da-Yueh Cheng.

    In Ming Dynasty, the tow famous of Chinese ink stick book ─ “Fang’s Chinese ink stick book” and “ Cheng’s Chinese ink stick book”, their publish are not only just because of advertising and marketing savvy, but cause of their competition of them.Study the association between them is very interesting, that was why I study at this area.
    Appears in Collections:[中國文學學系暨研究所] 學位論文

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