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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/74454

    Title: 臺灣媒體識讀教材之政治意涵分析
    Other Titles: The analysis of the political implications in media literacy teaching materials in Taiwan
    Authors: 江柏瑱;Chiang, Po-Chen
    Contributors: 淡江大學資訊傳播學系碩士班
    王盈勛;Wang, Yin-Hsun
    Keywords: 媒體識讀;政治多元論;民主菁英論;四大報業理論;Media literacy;Pluralism;Democratic Elite Theory;Four theories of the press
    Date: 2011
    Issue Date: 2011-12-28 18:42:46 (UTC+8)
    Abstract: 對現今的媒體亂象,教育部致力於推動媒體識讀教育,希望社會大眾能夠理性辨識媒體,具備了解媒體對個人的正向或負面影響。
    As regards the chaos that mass media have made, Ministry of Education is trying to popularize education of Media Literacy, hoping the masses could tell mass media rationally, and, no matter the influences that mass media made are positive or not, Ministry of Education hope that the masses could recognize how mass media influence people.
    The key point of Media Literacy is to educate the masses what is media and how to penetrate them; however, the so-called teaching materials which instruct people have insights on media have their own political standpoint. Every teaching material has its own theory and standpoint, finding political meanings behind teaching materials is what this researching probes.
    This research is done mainly by consulting critical theory, pluralism and democratic elite theory and four theories of the press; I choose media literacy and analyze political meanings behind teaching materials by probing into the issues of violence, sex, race and advertisement.
    In this research, I found out that when a teaching material analyze the contents of presses which media make held the institutionalized critical theory; nevertheless, because critical theory usually need radical transformation, the materials aren’t that suitable to be applied in Taiwan. Thus, when making suggestions, modest and progressive concept of social responsibility theory is advised. Considering the way modern society works, it’s better to adopt democratic elite theory as well.
    Appears in Collections:[資訊傳播學系暨研究所] 學位論文

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