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    Title: 臺灣媒體識讀教材之政治意涵分析
    Other Titles: The analysis of the political implications in media literacy teaching materials in Taiwan
    Authors: 江柏瑱;Chiang, Po-Chen
    Contributors: 淡江大學資訊傳播學系碩士班
    王盈勛;Wang, Yin-Hsun
    Keywords: 媒體識讀;政治多元論;民主菁英論;四大報業理論;Media literacy;Pluralism;Democratic Elite Theory;Four theories of the press
    Date: 2011
    Issue Date: 2011-12-28 18:42:46 (UTC+8)
    Abstract: 對現今的媒體亂象,教育部致力於推動媒體識讀教育,希望社會大眾能夠理性辨識媒體,具備了解媒體對個人的正向或負面影響。
    媒體識讀教育之重點為,教育閱聽眾媒體為何物,以及如何看穿媒體。但是這些所謂「教導大眾認識媒體背後意義」的教材其實也有自己的政治立場,每一本教材所持之理論、立場各不相同,本研究所欲探究的,就是這些教材背後政治意涵。
    本研究透過批判理論、政治多元論、以及民主菁英論的角度,並輔以四大報業理論,選定媒體識讀教材,針對暴力、性別、種族及廣告議題之處理手法,分析各教材之政治意涵。
    研究發現,各教材在評論媒體之內容分析時,都抱持批判理論之傳統,但由於批判理論傳統通常需要激烈的變革,各教材認為這樣的改革並不適用於台灣當今社會。因此在提出建議時,建議以較為溫和的、漸進式的社會責任論之概念加以實行,並且考量到現代社會的運作方式,建議以民主菁英論的論點加以實行。
    As regards the chaos that mass media have made, Ministry of Education is trying to popularize education of Media Literacy, hoping the masses could tell mass media rationally, and, no matter the influences that mass media made are positive or not, Ministry of Education hope that the masses could recognize how mass media influence people.
    The key point of Media Literacy is to educate the masses what is media and how to penetrate them; however, the so-called teaching materials which instruct people have insights on media have their own political standpoint. Every teaching material has its own theory and standpoint, finding political meanings behind teaching materials is what this researching probes.
    This research is done mainly by consulting critical theory, pluralism and democratic elite theory and four theories of the press; I choose media literacy and analyze political meanings behind teaching materials by probing into the issues of violence, sex, race and advertisement.
    In this research, I found out that when a teaching material analyze the contents of presses which media make held the institutionalized critical theory; nevertheless, because critical theory usually need radical transformation, the materials aren’t that suitable to be applied in Taiwan. Thus, when making suggestions, modest and progressive concept of social responsibility theory is advised. Considering the way modern society works, it’s better to adopt democratic elite theory as well.
    Appears in Collections:[資訊傳播學系暨研究所] 學位論文

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