網路服務機制對使用者認同感建立之研究 : 以愛評網為例

機構典藏 > College of Liberal Arts > Graduate Institute & Department of Information and Communication > Thesis > Item 987654321/74452

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Title:	網路服務機制對使用者認同感建立之研究 : 以愛評網為例
Other Titles:	The effect of service mechanisms of community websites on user's identification with the websites : the case of iPeen.com.tw
Authors:	黃瓈萱;Huang, Li-Hsuan
Contributors:	淡江大學資訊傳播學系碩士班劉慧娟
Keywords:	網路服務機制;認同感;service mechanisms;user's identification
Date:	2011
Issue Date:	2011-12-28 18:42:42 (UTC+8)
Abstract:	本研究透過一個口碑型網站─愛評網進行個案研究，了解網站內各服務機制與使用者對網站認同感之間的關連性，並了解強化使用者認同感的服務機制類型。研究方法透過深度訪談、參與觀察及檢閱相關檔案文件記錄等方式，進行資料的蒐集。研究結果顯示，使用者對網站產生認同感的因素當中，部份因素與當初吸引使用者加入網站的原因相同，部份因素則不同；此外，使用者對於網站服務機制的使用與認同感建立之間存在著相互影響的關係，其中強化使用者認同之網站服務機制包含了獎勵機制/虛榮機制、交友機制、資訊檢索機制、對外連結機制、顧客關係管理機制以及品質管理機制。 The purpose of the study is to understand the relationship between users’ identification and service mechanisms of word-of-mouth community oriented websites by conducting a case study on iPeen.com. The study further explores types of service mechanisms reinforcing users’ identification with the website. Research methods mainly include in-depth interviews, participant observation and secondary literature reviews. Research results indicate that service mechanisms attracting users to the website at first may differ from those inducing users’ identification with the website over time. Service mechanisms reinforcing users’ identification with the website may contain reward systems, community features, information search features, cross-website linkage systems, customer relationship management and quality control mechanisms.
Appears in Collections:	[Graduate Institute & Department of Information and Communication] Thesis

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