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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/74452

    Title: 網路服務機制對使用者認同感建立之研究 : 以愛評網為例
    Other Titles: The effect of service mechanisms of community websites on user's identification with the websites : the case of iPeen.com.tw
    Authors: 黃瓈萱;Huang, Li-Hsuan
    Contributors: 淡江大學資訊傳播學系碩士班
    Keywords: 網路服務機制;認同感;service mechanisms;user's identification
    Date: 2011
    Issue Date: 2011-12-28 18:42:42 (UTC+8)
    Abstract: 本研究透過一個口碑型網站─愛評網進行個案研究,了解網站內各服務機制與使用者對網站認同感之間的關連性,並了解強化使用者認同感的服務機制類型。研究方法透過深度訪談、參與觀察及檢閱相關檔案文件記錄等方式,進行資料的蒐集。

    The purpose of the study is to understand the relationship between users’ identification and service mechanisms of word-of-mouth community oriented websites by conducting a case study on iPeen.com. The study further explores types of service mechanisms reinforcing users’ identification with the website. Research methods mainly include in-depth interviews, participant observation and secondary literature reviews.

    Research results indicate that service mechanisms attracting users to the website at first may differ from those inducing users’ identification with the website over time. Service mechanisms reinforcing users’ identification with the website may contain reward systems, community features, information search features, cross-website linkage systems, customer relationship management and quality control mechanisms.
    Appears in Collections:[Graduate Institute & Department of Information and Communication] Thesis

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