|題名: ||藥品宅急便 : 「寄藥包」之研究|
|其他題名: ||Home delivery service for drug : a study on "medicine kit"|
|作者: ||吳秋儒;Wu, Chiu-Ju|
|關鍵詞: ||家庭配置;寄藥包;外務員;成藥;藥廠;Household Medicine Kit;Medicine Kit;Salespeople;Over-The-Counter;Pharmaceutical Company|
|上傳時間: ||2011-12-28 18:38:56 (UTC+8)|
The General Governors in Taiwan supported western medicine with nationwide resource during Japanese occupation, establishing a medical system prioritizing western medicine. The General Governors purposefully oppressed the development of Chinese medicine by all means, resulting in the overexpansion of western medicine and the decline in the number of Chinese medicine practitioners.
Traditional Chinese medicine seemed to lose its market in Taiwan due to the sudden decline in the number of Chinese medicine practitioners while the amount of Chinese medicine stores remained high during Japanese occupation because Chinese medicine became more popular for it was crowned as scientific preparation after Japanese raw medicinal material was listed as eligible medicine in the revision of “The Pharmacopoeia of Japan” in 1891 under the criteria mixing the application of scientific manufacturing and empirical efficacy. In accordance with the revision of “Regulation of Business and Ban on Medicine” in Japan in 1907, traditional Chinese medicine stores, drug stores, and pharmacies in Taiwan were eligible to set up pharmaceutical companies as the manufactures for over-the-counter. Afterwards, these pharmaceutical companies operated on a small scale in the pattern of family-based pharmaceutical factory. However, medicine manufacturing was actually limited to over-the-counter or the sub-packaging of medicinal raw material shipped from Japan.
During the Showa Era, Japanese drug manufacturers, RongGuanSugisawa Tang, introduced the medicine distribution system of "pay after use" into Taiwan. In the 1940s, a group of people were employed in Changhua by RongGuanSugisawa Tang to distribute its medicine all over Taiwan, which initiated the system of “medicine kit” transformed from the “household medicine kit” in Japan. After World War Two, the Ke family at Shengang, Changhua inherited the “household medicine kit” system left by Japanese and gradually established pharmaceutical companies such as ChangAn Tang, YungShenTang andChengChangSheng . They also hired salespeople (also known as “medicine kit guys”) to promote their medicine by the medicine kit system.
The employment of salespeople by pharmaceutical companies resulted in the popularity of “medicine kit”. A medicine kit guy got the “salesperson license” after receiving training from a pharmaceutical company, selling medicine kits to clients around Taiwan with this license. This became the major channel for pharmaceutical companies after World War Two.
The “medicine kit” seemed to be a medicine distribution channel on the edge of law during Japanese occupation. Although the General Governors tried to control the distribution of over-the-counter among the general public by health policeman, the effect was obviously limited. Against official regulations, medicine kit was quite popular among the general public for its cheap price, convenience and comparable efficacy with western medicine. Most “medicine kits” provided medicine for families from eligible pharmaceutical companies after World War Two, which cultivated the habit of Taiwanese to treat illnesses by oneself before going to a doctor.
The covers of medicine packages preserved until now were printed with the permission from Taiwan Provincial Health Department, indicating that “medicine kit” was most popular during the time when Taiwan Provincial Health Department was in charge of all health affairs in Taiwan. From 1970s, people needed other medical services rather than “medicine kit” because of the more sophisticated regulations of pharmaceutical affairs, the tightening of policies on the pharmaceutical industry and the rapid increase in the number of private clinics. “Medicine kit” further lost its competiveness and became a sunset industry after National Health Insurance started in 1995. “Medicine kit” functioned during the window period of public health promotion by the government after World War Two, influencing substantially the consuming culture and taking habits of medicine for Taiwanese.
As “medicine kit” has become a memory for most Taiwanese, this study clarifies its history from rise to disappearance and notes the existence of “medicine kit” in the specific time of history.