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    Title: 地方文化節慶在地化策略之研究 : 以淡水國際環境藝術節為例
    Other Titles: Research on the localization strategy of local culture estival : a case study of the TamSui international environmental arts festival
    Authors: 周宜亮;Chou, I-liang
    Contributors: 淡江大學公共行政學系公共政策碩士在職專班
    李仲彬;Lee, Chung-pin
    Keywords: 在地文化;地方文化節慶;在地文化認同;地方文化節;淡水國際環境藝術節;在地化執行策略;Local Culture;Local Cultural Celebration;Local Cultural Identity;Local Cultural Festival;Tamsui International Environmental Arts Festival;Local Implementation Strategy
    Date: 2010
    Issue Date: 2011-12-28 18:29:50 (UTC+8)
    Abstract: 受到全球化趨勢的衝擊,世界各國無不積極的保護其在地文化的獨特性與創意性,我國的文化政策也不例外,其中地方文化節慶更是我國近年來,各地方政府用以行銷地方文化特色,促進在地產業發展及繁榮地方文化觀光常用之手段,因此,近十餘年來,造就了許多成功的地方文化節慶,也為各地方政府帶來多元的效益,但在各地競相舉辦節慶活動之際,受到各種政治及利益操作的影響下,一些在地文化認同等舉辦節慶的初衷,都被遺棄或忽略,造成國內節慶活動許多的亂象,這也導致多數地方的文化節慶無法延續,地方民眾批評聲浪四起,而為了減少這些節慶亂象,本研究試圖從觀察在地文化與地方文化節慶間之關連性,來探討一個地方文化節慶如何獲得在地文化認同之過程,並嘗試透過節慶相關之文獻與實務,來建構一套節慶與地方上參與者之間,可能之在地化的執行策略,並藉由研究淡水的地方文化節「淡水國際環境藝術節」個案之在地化執行策略,來分析在地文化認同對節慶本身之效益與影響,以辦證地方文化認同是否為地方文化節慶之核心價值,同時也希望找到各種落實在地文化認同之優質執行策略,及探討節慶活動主辦者應具備之在地化思維與行動,以為後續地方文化節慶之舉辦提供建言,期使我國地方文化節慶更能永續的發展。
    Under the impact caused by the trend of globalization, every country in the world is trying its best to protect the uniqueness and creativeness of its local culture. The cultural policy in Taiwan is not an exception. Local cultural celebrations in particular have been the means each local government in Taiwan often uses to market local cultural features, promote local industry development and prosper local cultural tourism during the last few years. As a result, many local cultural celebrations have been established with success in the past decade which brought multiple benefits to the local governments. However, while local governments are competing to hold celebration activities, the initial intents, such as local cultural identity, are abandoned and neglected as local governments are impacted by political and benefit manipulations. This causes chaos in celebration activities in Taiwan and that many local cultural celebrations cannot be established again for the same reason and local residents’ criticisms are everywhere. In order to reduce all the celebration chaos, the research tried to observe the connection between local culture and local cultural celebration first before exploring the process in which a local cultural celebration obtains local cultural identity. Moreover, the research was also intended to establish a feasible local implementation strategy for celebration and local government participants through literature and practices relating to celebrations. The local implementation strategy of “Tamsui International Environmental Arts Festival,” a local cultural festival in Tamsui, was used to analyze the benefit and impact of local cultural identity toward the celebration. In addition, whether local cultural identity was the core value of local cultural celebration was also investigated. Excellent implementation strategies that implemented local cultural identity were also searched for. Lastly, the local thinking and action a celebration organizer should have were discussed to provide suggestions to follow-up celebration organizers. Hopefully the local cultural celebrations in Taiwan can be developed sustainably.
    Appears in Collections:[公共行政學系暨研究所] 學位論文

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