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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/74374

    Title: 社會企業網路行銷之研究
    Other Titles: A study for internet marketing of social enterprises
    Authors: 陸正婕;Lu, Cheng-Chieh
    Contributors: 淡江大學公共行政學系公共政策碩士班
    劉淑惠;Liu, Shu-Hui
    Keywords: 非營利組織;社會企業;網路行銷;Non-profit organization;Social enterpris;Internet Marketing
    Date: 2011
    Issue Date: 2011-12-28 18:26:42 (UTC+8)
    Abstract: 社會企業在台灣是新興的話題,與非營利組織最大的差異點即在於社會企業具有顯著的商業活動,學習商業管理的經營方式來完成組織的社會使命。由於科技的突破,網際網路已然成為新興的商業行銷環境,社會企業積極運用網路行銷帶來的優勢,衡平社會與經濟目的,達到組織永續經營的目標。
    一、 社會企業與非營利組織之間的差異?為何要運用網路行銷?
    二、 國外社會企業成功案例與其網路活動經驗是否能對於台灣有所啟發?
    三、 國內社會企業網路行銷的實行現況為何?遭遇的問題?未來發展?
    Social enterprise in Taiwan is a new topic, which the difference with non-profit organization is that social enterprise has significant business activities, learning business management mode of operation to accomplish its social mission. Due to the advance of technology, the Internet has become an emerging business marketing environment. In order to achieve the goal of sustainable management, social enterprises have make use of the benefits of internet marketing widely to balance the purpose of social and economic.
    The purpose of this article is to understand the status of internet marketing of the social enterprise, especially focus on the social enterprises in Taiwan, and along with the experience in Europe and America to analyses the way of our social enterprises in internet marketing. By analyzing the relevant literature and collecting the data on the internet, research questions in this study are as follows:
    1. What is the difference between social enterprise and non-profit organization? Why should they make use of Internet marketing?
    2. The cases from overseas of social enterprises and their experience of internet marketing can be inspiring for Taiwan?
    3. How does Internet marketing works of social enterprise in Taiwan? Problems? And development in the future?
    The study discover that social enterprise have a unique feature which integrate with business and service. Exchange information by network, share experiences and duplicate the successful blueprint, gives social entrepreneurs by observing others, and using the internet marketing to promote effect of organization. Budget and personnel attitude can also affect the development of information technology in social enterprises. Strengthen personnel training about information and enhance computer skills, use the characteristic of internet: fast, convenient, and free to promoting social philosophy.
    Appears in Collections:[Graduate Institute & Department of Public Administration] Thesis

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