表單編號：ATRX-Q03-001-FM030-01 The strategies of recruiting business sectors for developing a shopping center have not been discussed in academic, however the recruiting process commonly depends on the priority of the highest bidding price or the work experience of the bidding host or hostess. Without sense and deep insights related to the business sectors associated with the potential customer’s preferences, the operation of shopping center usually ends up with a failure. Therefore, how to bridge the demand and the supply sides, the developer could make a successful business model always to be an important issue. This study applies the choice theory and uses path analysis as the base to explore the causality relationship between customers and adequate coming business sectors. Employing gray relation analysis with weekday and holiday as moderator, we explicit and connect the information from the initial customer’s preference to final business sector selection. Finally, a brand new result of recruiting business sectors on the short list is presented.
