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|Other Titles: ||The study of factors affecting financial consultants's performance of life insurance|
|Authors: ||林雅菁;Lin, Ya-Ching|
|Keywords: ||理財專員;知覺組織支持;組織政治知覺;金錢態度;專業承諾;Financial consultants;perceived organization support;perceptions of organizational politics;Money attitude;Professional commitment|
|Issue Date: ||2011-12-28 18:21:38 (UTC+8)|
Recent years, the banking business has achieved remarkable effectiveness in wealth management where bancassurance business is the sudden emergence of an important business. According to the Insurance Association statistics, the bank insurance business premium income account for the ratio of premium income increased year by year. Until the end of 2010, this proportion has risen to 65.25% that far beyond the proportion of traditional life insurance company salesman premium income. In fact, financial consultants play a pivotal role in booming bancassurance business. Financial consultants, on the first aspect, have to face the performance objective which company given from system side, and enrich their learning constantly so that meet a wide variety of financial services demand for their customers. The second aspect is that financial consultants have to engage in the competition and cooperation between their boss and peer in their branch, hoping to acquire resources and support from organization. To understand the impact of financial performance commissioners of Insurance factors, the study questionnaire and mailed questionnaires through entities to finance the banking commissioner targeted for data collection. A total of 221 copies, 200 copies of valid questionnaires, and the effective response rate was 90.4%.
The study will try to start in the cognitive financial commissioner activity of behavior and the internal behavior organization in two aspects so that explore whether the insurance business performance would be affect by the perceived organization support, perceptions of organizational politics, money attitude, or professional commitment.
Therefore, the main research objectives of this study are as follows:
First, explore the relationship between financial consultants with perceived organization support and their insurance business performance.
Second, explore the relationship between financial consultants of the perceptions of organizational politics and their insurance business performance.
Third, investigate the relationship between financial commissioner''s money attitude and their insurance business performance.
Fourth, investigate the relationship between financial consultants with professional commitment and their insurance business performance.
The results of this study are as follows:
First, financial consultants with perceived organization support have a positive significant effect on their insurance business performance.
Second, there is no significant influence between financial consultants of the perceptions of organizational politics and their insurance business performance.
Third, there is no significant impact between financial commissioner''s money attitude and their insurance business performance.
Fourth, financial consultants with professional commitment have a positive significant effect on their insurance business performance.
|Appears in Collections:||[企業管理學系暨研究所] 學位論文|
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