需求管理實務作法對於新產品開發績效之影響

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Title:	需求管理實務作法對於新產品開發績效之影響
Other Titles:	The effect of requirements management practices on new product development performance
Authors:	王興良;Wang, Xing-liang
Contributors:	淡江大學企業管理學系碩士班楊立人;Yang, Li-Ren
Keywords:	需求管理實務作法;需求穩定性;人際衝突;專案績效;市場績效;結構方程模式;New prodect development(NPD);Requirements management practices;Requirements table;Interpersonal conflict;project performance;Market performance;Structure equation model(SEM)
Date:	2011
Issue Date:	2011-12-28 18:19:41 (UTC+8)
Abstract:	在全球化趨勢之下，企業所面臨的環境變化快速，而其生存與致勝之關鍵在於提昇競爭優勢，其競爭優勢主要來自於將具有創新力的產品和服務導入市場，因此，開發成功的新產品在現今市場中扮演著極其重要的角色，不但可以為企業帶來更多收益和貢獻，更是一種創新成果的展現。過去研究顯示，在實務上許多開發的新產品，由於沒有重視顧客需求，而無法為企業帶來良好的產品績效或導致產品開發失敗。因此，本研究探討需求管理實務作法對於新產品開發績效之影響。研究中以問卷發放的方式取得資料，前測主要參考國內外文獻與專家學者之意見，使問卷修訂更加完善，於正研究中鎖定之新產品開發專案，依據經濟部產業的分類為主，透過對實際負責執行專案的成員，以紙本和網路問卷調查之方式進行資料收集，共計有效樣本146位受測者，並由Amos以結構方程模式(SEM)進行資料分析與研究。經分析後，發現在新產品開發過程中，顧客需求管理是一個重要的因素，其中「需求管理實務作法」對「需求穩定性」具有顯著影響，而顧客「需求穩定性」會同時影響「人際衝突」、「專案績效」與「市場績效」，此外，研究發現「人際衝突」對「專案績效」具有負向影響，人際衝突愈高專案績效愈低，且在研究也提出了管理意涵與後續研究之建議。 Under the trend of globalization, the enterprises are facing rapid environmental change and the key to survival and success is to enhance competitive advantage. The innovative products and services are mainly edge. Moreover, the research also suggests that new product development (NPD) usually pays little attention to customer requirements in practices, then lead to NPD project failed. Thus, we try to study the effect of requirements management practices on new product development project performance. In pretest, Data collected from literature and specialist suggestion that for revised questionnaires. In total, there are 146 samples in this research; all data were used in structure equation modeling (SEM). With respect to a comprehensive view of customer requirements management, implications and future research directions are identified. The results showed that customer requirements is the key success factor in NPD and found requirements management practices was significant impact with requirement stable. The findings also revealed that requirements stable significant directly impact interpersonal conflict, project performance and market performance. Furthermore, the study provides evidence that interpersonal conflict negatively affect project performance.
Appears in Collections:	[Graduate Institute & Department of Business Administration] Thesis

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