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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/74263

    Title: 需求管理實務作法對於新產品開發績效之影響
    Other Titles: The effect of requirements management practices on new product development performance
    Authors: 王興良;Wang, Xing-liang
    Contributors: 淡江大學企業管理學系碩士班
    楊立人;Yang, Li-Ren
    Keywords: 需求管理實務作法;需求穩定性;人際衝突;專案績效;市場績效;結構方程模式;New prodect development(NPD);Requirements management practices;Requirements table;Interpersonal conflict;project performance;Market performance;Structure equation model(SEM)
    Date: 2011
    Issue Date: 2011-12-28 18:19:41 (UTC+8)
    Abstract: 在全球化趨勢之下,企業所面臨的環境變化快速,而其生存與致勝之關鍵在於提昇競爭優勢,其競爭優勢主要來自於將具有創新力的產品和服務導入市場,因此,開發成功的新產品在現今市場中扮演著極其重要的角色,不但可以為企業帶來更多收益和貢獻,更是一種創新成果的展現。過去研究顯示,在實務上許多開發的新產品,由於沒有重視顧客需求,而無法為企業帶來良好的產品績效或導致產品開發失敗。因此,本研究探討需求管理實務作法對於新產品開發績效之影響。
    Under the trend of globalization, the enterprises are facing rapid environmental change and the key to survival and success is to enhance competitive advantage. The innovative products and services are mainly edge. Moreover, the research also suggests that new product development (NPD) usually pays little attention to customer requirements in practices, then lead to NPD project failed. Thus, we try to study the effect of requirements management practices on new product development project performance.
    In pretest, Data collected from literature and specialist suggestion that for revised questionnaires. In total, there are 146 samples in this research; all data were used in structure equation modeling (SEM). With respect to a comprehensive view of customer requirements management, implications and future research directions are identified.
    The results showed that customer requirements is the key success factor in NPD and found requirements management practices was significant impact with requirement stable. The findings also revealed that requirements stable significant directly impact interpersonal conflict, project performance and market performance. Furthermore, the study provides evidence that interpersonal conflict negatively affect project performance.
    Appears in Collections:[Graduate Institute & Department of Business Administration] Thesis

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