|Abstract: ||由於外在環境的快速變化，隨之而來的商業模式也不斷地加以更新，因此專案組織也孕育而生，觀看全球近十年發現專案管理已變成全世界組織競爭的利器，無論是企業或是政府都已提倡專案管理為第一要務。然而過去不斷強調企業策略或是組織策略都會強烈的影響到企業獲利或組織績效，然而隨著專案組織的興起卻未曾探討過專案策略對於專案績效之影響，甚至直到2007年Artto et al.才將專案策略有明確的定義。|
Due to the rapid changes in external environment, business model has been updated constantly, leading to the age of project-oriented teams. In the past decade, project management has become a competitive tool worldwide, enterprises and governments alike have been advocating for the cause. Extant researches placed much of their emphasis on the claim that business strategies or organizational strategies are strong factors influencing corporate profits or organizational performance.
No researches, however, explored project strategy and its impacts on project performance. It is not until Artto et al. (2008) that a clear definition of project strategy was defined.
In this study, project strategy has five directions: cost strategy, differentiation strategy, human resources management strategy, implementation strategy and quality strategy. Using convenience and snowball sampling methods, questionnaires were distributed and received from the period of October 2010 to March 2011.
200 questionnaires have been sent and 155 were collected; total valid sample is 144, with 11 invalid samples. SPSS and AMOS statistical software were used to research association between project strategy and project performance.
This study found five strategies that had significant impacts on project performance. In practice, however, project teams will not only use a strategy, but use two or more strategy on a project. Therefore, the researcher utilized linear regression to determine which strategy is most influential on project performance. It was found that differentiation strategy, human resources management strategy and quality strategy have significant impacts on project performance. In addition, this study also used ANOVA analysis to examine the moderation of environmental factors on project strategies and project performance. The results showed that working conditions has a moderating effect on project strategies and project performance. Project characteristics only have few moderating effects.