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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/74261

    Title: 影響策略聯盟夥伴關係因素之研究 : 以新產品旅遊電子地圖系統為例
    Other Titles: The research on factors that influencing the partnership of strategic alliance : the example of electronic traveling map system
    Authors: 甘能博;Gan, Neng-Bo
    Contributors: 淡江大學企業管理學系碩士在職專班
    Keywords: 策略聯盟;夥伴關係;電子地圖;個案分析;旅遊;strategic alliance;Partnership;electronic traveling map system;Case Study;Travel
    Date: 2011
    Issue Date: 2011-12-28 18:19:21 (UTC+8)
    Abstract: 本篇論文的主要研究內容,在於探討企業與企業之間彼此策略聯盟時,雙方可能所遭遇的問題,本研究透過個案研究方式,經由經營者的角度與訪談,以發現問題的本質,並且進一步建立可能之命題。
    This study focuses on investigating possible problems while constructing partnership of strategic alliance among enterprises. By interviewing CEO‘s viewpoints, this study tries to see the basic feature of problems and further construct possible propositions by doing case studies.
    With the increasing of tourists and the changing of expense state globally, there are many countries try their best in constructing unique characters and faces of cities, so is Taiwan. Therefore, electronic traveling map system is a very important and competitive tool for travel and tourism in Taiwan.
    In order to provide a good electronic traveling system to consumers, it is necessary to integrate all related services and products of various industries. During the process of integration, it is also necessary to negotiate with each CEO for reaching agreement of strategic alliances.
    The main objective of this study is to find out possible problems by doing case studies. At the same time, by investigating motivations of strategic alliances and pros and cons before making strategic alliances, we also hope that we can find out a better way to reach agreement of strategic alliances and get further improve productivity and efficiency of companies.
    By Investigating the results of this study, we derived nine propositions:
    1.In the tourism market, the competitive advantage of travel electronic map system lies in the accuracy of information what can provide.
    2.The reputation of B&B is one of key considerations of B&B for whether using the electronic map system or not.
    3.There are differences of demand in using travel electronic map system for B&B.
    4.The key consideration for farmers’ association to use the electronic map system is the price of the system, which is different from B&B. The cheaper travel electronic map system is, the more likely farmers’ associations use it.
    5.The management of farmers’ association can control of prices of agricultural products more effectively through electronic map system.
    6.If we position the electronic map system for farmers’ associations as one of various marketing channels, we would have more feasible strategic partnerships.
    7.The quality of communication and trust are still two critical factors in achieving successful strategic partnerships for electronic map system.
    8.If farmers’ associations use the electronic map system, they will need higher product pricing than other commissioned path. So the competitive advantage of electronic map system will lie in sales scale and brand equity.
    Appears in Collections:[企業管理學系暨研究所] 學位論文

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