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|Title: ||轉換型領導、組織認同與團隊績效關係之研究 : 以多層次傳銷通路為例|
|Other Titles: ||The research of the relationship among transformational leadership, organizational commitment and team performance : a empirical investigation on Taiwan multi-level marketing|
|Authors: ||李貴湘;Lee, Kui-Shiang|
|Keywords: ||轉換型領導;組織認同;團隊績效;Transactional Leadership;Organization Identity;Team Performance|
|Issue Date: ||2011-12-28 18:18:04 (UTC+8)|
本研究以全國具有傳銷商資格者為對象，採用問卷調查方式，共發出500份問卷，回收有效問卷443份，有效回收率為72.23%。主要是運用項目分析(Item Analysis)、內部一致性分析(Internal Consistency)、描述性統計分析(Descripive Statistics)、階層多元迴歸分析(Hierarchical Multiple)等統計分析方法。
The purpose of this study is the connection of the work style and behavior of the organization leader and the team performance in the Multi-level Marketing and uses the organization identity as the intermediary to proceed as the empirical study.
This study finds that the transactional leadership has the key leading behavior of offering vision, promise, intelligent inspiring and developing oneself that will be helpful to increase the organization identity of the members and the emotional identity and link to standing together through thick and thin and then effect the result and performance of the team.
The study objects are the direct sellers in Taiwan and survey as questionnaire. Total 500 copies had been distributed and retrieved useful samples are 443copies. The effective rate of recovery is 72.23%. The major statistics analysis methods are Item Analysis, Internal Consistency, Descripive Statistics and Hierarchical Multiple.
The study results are below：
1. The organization leader in multiple level marketing has the ability of transactional leadership will effect the members positive to have the faithful emotion to coexist altogether with honor. That could be inferred that transactional leadership has the behavior of individual care, intelligent inspirer, excitement and encouragement to let the members feel respected, cared and satisfied with growth, so they identify with and depend on to the organization emotionally.
2. The leader adopts transactional leadership that will have the positive influence on the behavior and performance of the team members. The members could feel good of the active and praise because of the charm and behavior of the leader.
3. The level of the member’s organization identity indeed results in the intermediary''s influence, so it suggests that when the leader guides the vision, toward the common goal and mission, the leader should consider the topic of organization identity at the same time. In the other words, one of the important success factors to develop the organization is to increase group cohesiveness, make the member to sense oneself and other members in the organization have common values, topic and benefit and bring the deep belonging.
|Appears in Collections:||[Department of Management Sciences] Thesis|
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