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|Other Titles: ||A research study of website service quality and cognition of needs in university|
|Authors: ||張詒智;Chang, Yi-Chih|
|Keywords: ||校園網站;服務品質;顧客導向;需求認知;Campus Website;Service Quality;customer orientation;Cognition of Needs|
|Issue Date: ||2011-12-28 18:17:53 (UTC+8)|
|Abstract: ||在全球資訊網(World Wide Web)的盛行，現今E 世代的生活環境中，資訊的傳遞變得更加快速，人們的生活步調愈來愈快，各行各業無不強調「便捷」與「快速」且「精確」的服務提供。而隨著網際網路的普及，透過網頁傳遞的資訊效應逐漸擴大，許多組織單位也都發展其商務網站。時至今日，網頁資訊被廣泛的應用在諸多不同的領域。而在學術界，對內校園網站資訊的取得對學生和老師有著莫大的幫助，對外則是學校一良好的行銷廣告台！|
In the environment of E-generation when World Wide Web prevails, the transmission of information becomes rapid and makes our paces quicker and faster. The emphasis of convenience, rapidity, and precision is important in all aspects of life. With the prevalence of the internet, the effect of transmission through websites expands gradually, while many organizations and units develop their own websites for the purpose of commerce as well. By the time, information on websites is frankly applicable in different fields. In academic field, for example, it implies a high benefit for teachers and students inside the campus to acquire information easily from school websites. Also, it means a decent platform of marketing and advertising for the world outside.
In the past, there were many reports referring to how schools take advantage of internet technology to help academic affairs and researches. The main purpose is to raise the quality of education and the improvement of administrative efficiency. However, most construction of websites is still administrator-oriented, and only a few are established under the expectation of customers or from the demands of users. It is neither those website administrators nor software suppliers who frequently use the school websites.
On the basis of what mentioned before, the service quality of school websites and perspective of demands are going to be a valuable and significant subject on technology especially when universities and colleges are facing the impulse of competition from the real world. Therefore, it is necessary that we need to develop a set of evaluation criteria for the service quality of school websites and keep researching the demand cognition.
We try to develop an aspect of evaluation for the service quality of school websites through this research and bring out a questionnaire which we require statistic conclusion from the strategy of factor analysis, reliability analysis, t-test and variance analysis to understand the expectation and demand cognition that school website users really have. However, the ultimate purpose of this research is to provide a measurement of service quality, which can be contributed to the construction of school websites for all the universities and colleges in the days to come on one hand. On the other hand, it provides a basic framework for school websites based on customers’ demands, which is also a reference for university administrators when they build school websites.
|Appears in Collections:||[管理科學學系暨研究所] 學位論文|
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