將品牌與品質相結合發展的投資模式為架構，並且探討品牌行銷與品質管理相結合之聯結模式，可幫助研究者與企業界發展並應用品牌行銷與品質管理與效益面相結合之理論與實務。最後舉數值例子分析，用以獲得本研究的投資模式的最佳解。說明本研究主題之意義與驗證結果，獲得之具體結果，可作為後續研究及實務應用之參考。 In this research, the cost and benefit model can be developed to study for the investments in brand marketing and quality management. The relationship between brand marketing and quality management can be measured and analyzed to obtain the expected investment return on the investments in brand marketing and quality management and provide the modeling information for decision making. Through the brand marketing, the enterprise can promote brand awareness, brand satisfaction and brand loyalty, and hence increase purchase intention and market share so that both the customer demand and brand profit can be increased. On the other hand, the enterprise invests in quality management to reduce defective rate, which can be also linked to the purchase intention. The structure of investment model to link brand marketing and quality management can be used, and thus he relevant cost and benefit will be presented to combine the investment in brand marketing and the investment in quality management with relevant performance and financial results.