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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/74088

    Title: 壽險公司發展銀行專屬保單之分析
    Other Titles: An analysis of developing the exclusive life policy for bancassurance
    Authors: 顏謐紓;Yen, Mi-Shu
    Contributors: 淡江大學保險學系保險經營碩士在職專班
    郝充仁;Hao, Chung-Jen
    Keywords: 銀行保險;銀行保險行銷策略;銀行專屬保單;Bancassurance;Bancassurance Marketing Strategy;Bank Exclusive Insurance Policy
    Date: 2011
    Issue Date: 2011-12-28 18:01:37 (UTC+8)
    Abstract: 論文提要內容:
    Bancassurance now serves the main channel in the insurance business after the structural change of the insurance market. With the surge of company merger, financial holding companies also begin to provide insurance business. Competition among bancassurance channels is intense. Particularly, foreign, small- and medium-size insurance companies, and banks have not only developed cooperative relationship but also promoted customized bank insurance policies and services, according to the strategic principle of the big ones always remaining big.
    Through a series of research and analysis, the study of this thesis presents several findings of significance.
    1.Over-emphasizing the selling of short-term products negatively affects the company finance development. It should be judicious to return to the mainstream of long-term protection products.
    2.To use exclusive policies to develop the selling model of non-typical deposit products for bank customers.
    3.Insurance companies and banks should establish an exclusive sale platform over different layers, thus achieving closer relationship.
    4.Banks have no limit on the product type upon exclusive policy selection. The design of suitable products should be based on the bank’s need.
    5.The merger trend, financial holding companies merging insurance companies, influences the development of bank exclusive policy.
    Appears in Collections:[保險學系暨研究所] 學位論文

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