English  |  正體中文  |  简体中文  |  Items with full text/Total items : 62570/95233 (66%)
Visitors : 2566536      Online Users : 332
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/74075

    Title: 侵略性訂價策略以及進入國際市場
    Other Titles: Aggressive pricing strategy and foreign market entry
    Authors: 江珊羽;Chiang, Shan-Yu
    Contributors: 淡江大學國際企業學系碩士班
    鮑世亨;Pao, Shih-Heng
    Keywords: 侵略性訂價策略;進入國際市場;寡佔市場;Aggressive Pricing Strategy;Foreign Market Entry;Oligopoly market
    Date: 2011
    Issue Date: 2011-12-28 17:59:01 (UTC+8)
    Abstract: 許多企業自身國家的資源與利益已經無法滿足企業需求,為了增加企業的競爭力以及創造更高的企業價值,企業進行國際化已成為一股銳不可擋的趨勢,而進入國外市場為企業進行國際化佈局的第一關卡,如何選擇最佳策略進入國外市場才能為自身企業創造更大的利益更是許多企業所追求最終目標。
    Many enterprises own national resources and interests have been unable to meet the business needs. In order to increase the competitiveness of enterprises and create higher levels of business value, enterprises internationalization has become an unstoppable trend and accessing to foreign countries’ market has become the first barrier of proceeding international distribution. The final goal of many enterprises is to provide more benefits for themselves and how to choose the best strategy to enter foreign markets is the most important key.
    Gorg (2000) has been making choices between investing undeveloped areas and merging other companies, in order to analyze the form of accessing foreign market. He proposed that with two local businesses in the market (respectively with high technology and low technology enterprises) as well as a foreign enterprise that has to faced with mergers and acquisitions or investments. Gorg (2000) believes that the best strategy of entering is to merge with local’s high-tech enterprises, and low-technology companies with the local situation to form double-oligopoly. Gorg (2000) is still made a hypothesis that if the foreign enterprises to adopt an aggressive pricing strategy, enterprise itself will inevitably produce the loss of their own business.
    In this study, consulting Gorg (2000)’s analysis of foreign market entry form’s framework and explore whether to take an aggressive pricing strategy for the impact on entry strategy. According to a series of assumptions and calculate how you want to enter a new market strategy for the company is the best option, the study concludes the following conclusions:
    1. In the past to take aggressive pricing strategy scholars believe that foreign entrants will inevitably have some losses, but derived through this study, sum up the foreign enterprises to adopt aggressive pricing strategy will not produce losses.
    2. Gorg (2000) thought that foreign entrant enters the new market through acquisition of a local high-tech enterprises,and forms with local low-tech enterprises as oligopoly Market is the best strategy. This study suggests that if the foreign entrant ''s technology has been far more than local enterprises , then the market will be superior to the formation of monopoly market than oligopoly market.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback