（三）在銷售方面，分散外銷市場，調整國內產業選擇與強化中國大陸在地市場結構，塑造內部穩定的經營環境，建立兩岸技術 ,生產, 銷售的分工體系。
A traditional industries, he was trying to find a balance between OEM and OBM business while he transform & reform his business model, they were the factors that he was facing to the problem. On this paper, taking a tape measure manufacturer on the Chinese market as a sample; how to keep improving his product quality, prices and branding of the line etc. Furthermore, how to deal with international brand and local manufacturers with the industry''s impact and challenges, and tried to find the marketing strategies to cope with.
By the competitor analysis to understand the competitors’ the marketing model and based on the 4Ps theory to study of the case company’s strategy and SWOT analysis which were from the internal resources to the external environment to analyze the tape industry.
To summarize some of strategies for the reference, below:
1. In terms of products, to enhance product quality and R & D capabilities, and create high value-added products, which were to increase market competitiveness, extend the product life cycle.
2. In terms of cost, to strengthen the industrial division of labor relations, through vertical integration and strategic alliances to build up a product value chain, to enhance competitiveness.
3. In sales, to spread of markets, adjust the choice and strengthen the local market structure, shape the internal stability of the operating environment, the establishment of cross-strait cooperation model on the technologies,productions and sales.