English  |  正體中文  |  简体中文  |  Items with full text/Total items : 62805/95882 (66%)
Visitors : 3969435      Online Users : 375
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/74068

    Title: 網路相容性與價格競爭
    Other Titles: Network compatibility and price competition
    Authors: 鄧雅如;Teng, Ya-Ju
    Contributors: 淡江大學國際企業學系碩士班
    鮑世亨;Pao, Shih-Heng
    Keywords: 雙占廠商;相容性;部份相容;價格競爭;相容性增加;相容性提高;Duopoly;Compatibility;Partial Compatibility;Price Competition
    Date: 2011
    Issue Date: 2011-12-28 17:57:44 (UTC+8)
    Abstract: 本研究探討市場上有兩家廠商,且廠商之間的網路規模不對稱。在市場給定相容程度下,廠商做價格競爭,求廠商的最適市占率、最適定價及其利潤。本研究用Palma和Leruth的方法衡量網路外部性大小,消費者必須選擇兩產品其中之一消費。進而探討當產品之間的相容程度被要求提高時,對廠商的市占率、定價及利潤會有甚麼樣的影響。
    In this paper, there are duopoly firms on the market. The network sizes of two firms are asymmetric. Under the Compatibility that the market gave, two firms do price competition, firms achieve the optimal market share, the optimal price and profits. We use the method of Palma and Leruth (1996) to measure the size of network externalities. Consumers must choose one of two consumer products. And discuss if the compatibility between two products required to enhance. What will affect the market share , price and profit of firms?
    There are some different points that this study compared with previous literature:First, the compatibility between the product manufacturer is partial compatibility ; second, two firms are price competition.; third, the vertical difference between the products, meaning products are significant differences between the quality; fourth, consumer preferences are all different, that is, consumers like the product has a different degree. Based on the above conditions , we tried to achieve the optimal market share, optimal price and profit of two firms. And what will the firms do if the compatibility between them is required to enhance.
    In conclusion, we found when the compatibility of products between manufacturers are required to increase, it will cause the larger network firms to reduce their market share, lower prices and reduced profits. Compared to the larger network firm, the market share of smaller companies will increase, higher prices and thus increase profits. Because of this conclusion, we can determine that the larger the network will be unwilling to increase compatibility of manufacturers; smaller companies will find ways to improve compatibility level. Reasons for this result, we sorted out the two: first, the competitive effects :this make the price competition between manufacturers will become more intense; second, the network effect : it lead the smaller firms to increase its number of customers, then makes the other manufacturer’s market share decline. And then the consumer surplus will decrease, the original advantage fall away. The larger network company has to cut price to attract the customers.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback