English  |  正體中文  |  简体中文  |  Items with full text/Total items : 57365/90942 (63%)
Visitors : 13094877      Online Users : 286
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/74066

    Title: 產品設計觀點與人格特質對家具購買偏好之影響
    Other Titles: The impact of product design and personality on preference of furniture
    Authors: 吳晨瑄;Wu, Chen-Hsuan
    Contributors: 淡江大學國際企業學系碩士班
    Keywords: 產品設計;人格特質;購買偏好;Product design;Personality;Purchase Preference
    Date: 2011
    Issue Date: 2011-12-28 17:57:23 (UTC+8)
    Abstract: 隨著時代的變遷,企業將面臨更多的挑戰,我們也不難發現消費者在選購商品時,不再只尋求產品可提供的基本價值,而是基本價值以外的附加價值。為符合消費者對產品日漸提升的要求,企業除了藉由創新的產品設計,以達產品差異化,更應了解顧客對產品的需求,如此一來,才能投其所好,成功地設計出受到顧客喜愛的產品。因此,本研究針對產品設計觀點、消費者人格特質、消費者的家具購買偏好,建立出三個主要假說以衡量彼此間的關係,並透過問卷搜集及統計分析方法進行實證研究。


    As time goes by, enterprises will face more challenges. We also find that when consumers buy goods, not only for products provide the basic value, but the added value beyond the basic value. To meet consumer’s increasing products requirements, enterprises can use innovative product design to achieve product differentiation. Moreover, they should realize the consumer’s requirements so that they can successfully design products what consumers want. Therefore, the study investigates product design, personality of consumers and preferences of furniture purchasing of consumers and establish three main hypotheses to examine the relationship between three of them.

    After collecting questionnaires and analyzing by statistical methods, the results show that consumer’s personality can partly influence furniture purchasing preferences of consumers. Especially extraversion or openness has obvious relevance with consumer’s furniture purchasing preferences. Besides, the viewpoint of product design what consumers care can partly influence furniture purchasing preferences of consumers. Especially emphasis on external beauty or functional design of furniture has obvious relevance with consumer’s furniture purchasing preferences. Consumer’s personality also can partly influence what viewpoints of product design they care.

    Through the results of the study, in order to realize what consumers want, we can implement market surveys before designing furniture. We not only care about human factors design, but also can put more emphasis on external beauty and functional design of furniture. Therefore, it can help enterprises to position products and enhance furniture purchasing preferences of consumers.
    Appears in Collections:[Graduate Institute & Department of International Business] Thesis

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback