透果本研究的探討，設計師在設計家具前可進行市場調查，了解消費者對家具產品的需求。除了重視家具的人因設計，更可強調家具的外在美感與功能設計。如此一來，不僅有助於產品的定位，還能提升消費者對家具的購買偏好。 As time goes by, enterprises will face more challenges. We also find that when consumers buy goods, not only for products provide the basic value, but the added value beyond the basic value. To meet consumer’s increasing products requirements, enterprises can use innovative product design to achieve product differentiation. Moreover, they should realize the consumer’s requirements so that they can successfully design products what consumers want. Therefore, the study investigates product design, personality of consumers and preferences of furniture purchasing of consumers and establish three main hypotheses to examine the relationship between three of them.
After collecting questionnaires and analyzing by statistical methods, the results show that consumer’s personality can partly influence furniture purchasing preferences of consumers. Especially extraversion or openness has obvious relevance with consumer’s furniture purchasing preferences. Besides, the viewpoint of product design what consumers care can partly influence furniture purchasing preferences of consumers. Especially emphasis on external beauty or functional design of furniture has obvious relevance with consumer’s furniture purchasing preferences. Consumer’s personality also can partly influence what viewpoints of product design they care.
Through the results of the study, in order to realize what consumers want, we can implement market surveys before designing furniture. We not only care about human factors design, but also can put more emphasis on external beauty and functional design of furniture. Therefore, it can help enterprises to position products and enhance furniture purchasing preferences of consumers.
