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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/74055

    Title: 服務品質、企業形象對生活型態提案店滿意及忠誠度影響之研究
    Other Titles: A study of relationships among service quality, coporate image, satisfaction, and loyalty of lifestyle stores
    Authors: 張佳琦;Chang, Chia-Chi
    Contributors: 淡江大學國際商學碩士在職專班
    Keywords: 服務品質;企業形象;顧客滿意;顧客忠誠;結構方程模式;Service Quality;Corporate Image;satisfaction;Loyalty;SEM
    Date: 2011
    Issue Date: 2011-12-28 17:55:22 (UTC+8)
    Abstract: 近幾年慢活與樂活風潮盛行,消費者購買生活用品除了滿足基本需求外,也重視表達生活態度與展現個人生活美學與品味。在這樣的趨勢下,生活型態提案店於是興起並逐漸蓬勃發展。在市場競爭逐漸白熱化下,產業逐步邁向成熟期。因此本研究將針對台灣生活型態提案店的消費者行為進行研究。

    In recent years, Slow-life and LOHAS booms changed customer’s behavior. Customers purchase and go shopping not only for daily needs, but also for expressing their aesthetics and taste of life.This trend leads Lifestyle Store to emerge and to develop vigorously.Gradually, because the market competition is reaching its climax, the industry steps into a mature stage.This study will focus on researching the costumer behavior at Lifestyle Store in Taiwan.

    By analyzing the questionnaire, this study will examine the service quality of Lifestyle Store, the effect of corporate image to customer satisfaction, and the relationship between customer satisfaction and customer loyalty. This study is expected to be a reference for planning selling policy in related industry. This study takes the Lifestyle Store customers as object by using SPSS12.0 and LISREL8.7 for data analyzing.

    This study examine Lifestyle Store in Taiwan for three purposes:

    (1)Examine whether how Lifestyle Store costumers feel about the service quality, affects the key variable to form corporate image.
    (2)Examine whether how corporate image of Lifestyle Store causes the forming of customer loyalty.
    (3)Examine how customer satisfaction of Lifestyle Store affects the customer loyalty.
    Appears in Collections:[Graduate Institute & Department of International Business] Thesis

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