本研究以曾經到過生活型態提案店消費的消費者為研究對象，並且使用SPSS12.0版以及LISREL8.7版作為資料分析的工具。 經由結構方程模式驗證研究假說，得知顧客滿意會直接影響顧客忠誠，服務品質與企業形象無法直接影響顧客忠誠；再次驗證顧客滿意確實為顧客忠誠的前因變數；並且顧客滿意也是企業形象、服務品質與忠誠之間重要的中介變數。 In recent years, Slow-life and LOHAS booms changed customer’s behavior. Customers purchase and go shopping not only for daily needs, but also for expressing their aesthetics and taste of life.This trend leads Lifestyle Store to emerge and to develop vigorously.Gradually, because the market competition is reaching its climax, the industry steps into a mature stage.This study will focus on researching the costumer behavior at Lifestyle Store in Taiwan.
By analyzing the questionnaire, this study will examine the service quality of Lifestyle Store, the effect of corporate image to customer satisfaction, and the relationship between customer satisfaction and customer loyalty. This study is expected to be a reference for planning selling policy in related industry. This study takes the Lifestyle Store customers as object by using SPSS12.0 and LISREL8.7 for data analyzing.
This study examine Lifestyle Store in Taiwan for three purposes:
(1)Examine whether how Lifestyle Store costumers feel about the service quality, affects the key variable to form corporate image. (2)Examine whether how corporate image of Lifestyle Store causes the forming of customer loyalty. (3)Examine how customer satisfaction of Lifestyle Store affects the customer loyalty.