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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/74045

    Title: 銀行業競爭策略及經營模式差異化之探討
    Other Titles: On the differential competitive strategy and business model of the banking industry
    Authors: 吳如玲;Wu, Ju-Ling
    Contributors: 淡江大學國際企業學系碩士在職專班
    鮑 世 亨
    Keywords: 差異化;競爭策略;一次購足服務;經營模式;金融自由化;On the differential;Competitive Strategy;One-stop-Shopping Service;Business Model;Operating Performance
    Date: 2011
    Issue Date: 2011-12-28 17:53:32 (UTC+8)
    Abstract: 台灣金融機構所處的環境一日比一日嚴苛,導火線就是急速發展的金融自由化及伴隨著我國加入WTO之後,整體金融業面對來自國際大型金融業者的挑戰。這項轉變使得金融機構警覺到自身已經成為需要完全自由競爭的企業,正在面臨生死存亡的關鍵局面。而這項徵兆,可從最近金融機構相互間的激烈競爭當中看出。
    The environment in of financial institutions in Taiwan is getting tougher day by day. The fuse for it is the booming of financial liberalization and Taiwan’s insertion into the WTO. Due the above mentioned factors, the entire financial institutions are facing challenges from large international financial institutions. This change forces the financial institutions to acknowledge themselves becoming a completely free competition business, and also, facing a life and death situation. This sign can be seen in the recent intense competition among the financial institutions.
    However, specifically, from product planning, product sales, one stop services, and also financial products launches by these financial institutions we can prove the above statement.
    In recent years, the financial liberalization policies cause the banking industry into the ecological environment of perfect competition. The emergence of new financial products, changes in financial strategies, and the improvement in quality of service benefit the consumers most, but have also made the overall use of resources more efficiently. Furthermore, making the domestic market especially needs the more sophisticated groups to accept the international standard of financial services.
    Under this circumstance, the financial institutions need to achieve their performance and management, differentiating the financial industry will be the key focus to achieve the financial market’s main source of revenue and to increase the competitiveness of the financial market.
    Based on the above findings and research, this study focuses on the practitioners and for future researches.
    Appears in Collections:[Graduate Institute & Department of International Business] Thesis

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