English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52589/87783 (60%)
Visitors : 9384290      Online Users : 42
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/74033

    Title: 電腦用交換式電源供應器競爭策略形成之探討 : 以臺灣地區C公司為例
    Other Titles: The computer switching power supply competition strategy forms the discussion : a case study of Taiwan area C company
    Authors: 陳姿淳;Chen, Tzu-Chun
    Contributors: 淡江大學國際企業學系碩士在職專班
    Keywords: 交換式電源供應器產業;使命陳述;策略形成;Switching power supply;Mission Statement;Strategy Formulation
    Date: 2011
    Issue Date: 2011-12-28 17:51:25 (UTC+8)
    Abstract: 本研究是以台灣地區電腦零組件的發展,來探討企業競爭策略形成要素與策略關係之研究。本研究採用Lin and Pao(2004)所提出的策略管理架構,透過個案公司的使命陳述,進行對內部環境、產業環境及總體環境的評估,以7S模型、五力模型及PESTEL模型等三大構面,建立本研究分析架構,歸納出企業競爭策略形成的重要關鍵因素,以提供交換式電源供應器產業中有關節能產品之參考。其主要結論如下:

    This study concentrates on the current development of Computer parts Industry in Taiwan with emphasis on the relationship between business strategy formulation factors and strategies so as to assess the internal environmental factors and external environmental factors through the mission statement of target company and thus summaries the critical factors related to the strategy formulation, thereby initiating business strategies and presenting the findings to the Switching Power Supply Industry service providers. In this study, the strategy management structure suggested by Lin and Pao (2004) was adopted. Through the mission statement from the case study companies, evaluations on internal environment, industrial environment, and exterior environment had been performed. We generalize the conclusions with the explosive case study method as following:

    1. With the mission statement, this study has assessed the internal and external competitive environment of the target company together with the macro environmental factors so as to summarize the business strategy formulation factor diagram. The three environmental key factors are sufficient for the target company to formulate its business strategies so as to initiate and modify its specific business strategies.

    2. With the business mission statement, the optimal competition strategy must be executed by developing technologic strategy. The target company must focus on higher order products to improve profits and become leading status within industry.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback