English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 49962/85138 (59%)
造訪人次 : 7788669      線上人數 : 53
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/74025


    題名: 臺資傳產業在中國外銷轉內需市場因素分析 : 以人造皮革業A廠商為例
    其他題名: The marketing strategies analyses of Taiwanese enterprises' investment in China : exports to the domestic changes of artificial leather industry
    台資傳產業在中國外銷轉內需市場因素分析
    作者: 黃宇;Huang, Yu
    貢獻者: 淡江大學國際企業學系碩士在職專班
    林志鴻;賴錦璋;Lin, Jyh-Horng;Lai, Chin-chang
    關鍵詞: 台資傳產業;中國內需市場;人造皮革業;策略分析;Taiwan Enterprises’Investment traditional industries;China Domestic market;Artificial leather industry;strategy analysis
    日期: 2011
    上傳時間: 2011-12-28 17:49:59 (UTC+8)
    摘要: 本研究是分析中國台商傳產業之人造皮革製造業,在面對歐美金融海嘯後台商的外銷訂單大量減少、產能面臨過剩,產業如何配合中國政策開放及引導發展內需市場。經由各項策略的評估,找出外銷及內需市場的關鍵轉化因素,來制訂其競爭策略。藉由資料的蒐集歸納分析、個案的簡介,來應用為日後制定策略的參考。本研究採取個案探討的研究方法,透過國內外相關文獻,及次級資料的蒐集整理,經由分析探討,歸納結論如下:
    一、 產業在面對外在環境的競爭,需考量一切外在條件的變化,適時找出符合環境變化的競爭策略。
    二、 綜合內部環境及政府政策,產業環境與總體環境的評估,策略形成後,外銷及內需的平衡發展,方可持續產業成長達成企業目標,真正做到永續發展。
    The research focuses how did Taiwan invested artificial leather industries in China develop strategies specifying on the Chinese domestic market. Under the condition that the global financial crisis shrank exported orders drastically and overcapacity, Taiwan capitals were enforced to re-estimate market situations and re-modify competitive devices in accordance with the Chinese governmental domestic openness and development policies.
    By the case study method, the author collected related second-hand literatures and concluded as below:
    Firstly, industries in a changing environment should dig out competitive strategies correspondent with external transformation.
    Secondly, a business strategy is an aggregate estimation for the internal environment, present governmental policies, the industrial situation, and the overall circumstance. Aftermath the strategy devised, only way to pursue sustainable development is neither neglect exported-oriented nor domestic-oriented performances.
    顯示於類別:[國際企業學系暨研究所] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    index.html0KbHTML109檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋