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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/74019

    Title: 小型鋰二次電池廠商競爭策略之分析 : 以S公司供應筆記型電腦廠商為例
    Other Titles: The analysis of the competitive strategy for lithium-ion secondary battery : a case study on s company supply notebook manufacturers
    Authors: 黃筱萍;Huang, Hsiao-Ping
    Contributors: 淡江大學國際企業學系碩士在職專班
    Keywords: 鋰二次電池;競爭策略;使命陳述;筆記型電腦;Lithium-Ion Secondary Battery;Competitive Strategy;Mission Statement;Notebook
    Date: 2011
    Issue Date: 2011-12-28 17:48:54 (UTC+8)
    Abstract: 本研究在全球小型鋰二次電池產業的發展現況下,以廠商理論為基礎,針對個案公司供應筆記型電腦廠商之整體發展趨勢進行深入探討,目的是希望在個案公司使命陳述下,對其進行內部、產業及總體環境要素評估,分析出影響策略形成的重要環境優勢,形成最適可行的競爭策略,進而制定出個案公司之特定策略來具體實踐,期望能提供一個分析模式給予鋰電池相關產業做為其競爭策略擬定之參考。本研究採用描述性的個案分析法,透過國內外相關文獻探討、次級資料的蒐集和產業資訊分析,經由本研究之探討,歸納結論如下:



    Under the current developmental condition of global, small-sized lithium-ion secondary battery industry, this study is based on firm theory structure – providing an in-depth discussion on the overall developmental trend of case company supply notebook computer manufacturers, aiming at the internal, industry and macro assessment of environmental factors to bring out the essential environmental advantages affected by strategy development and formulate an optimal competitive strategy through the mission statement of case company. The study is followed by utilizing a specific strategy on a case company as concrete practice; hopefully, providing an analytic model as a reference for lithium-ion battery industry to set up a competitive strategy. Having adopted a descriptive case study, this research has come up with following conclusions through the related study of domestic and foreign archives, sub-level data collection as well as industry analysis report:

    1. With the mission statement and key elements inside of the case company, the industry and macro environment are individually analyzed to distinguish the advantages of case company among three major environments by using 7S model, 5 forces model, and PESTEL model. The conclusion is key elements that take shape under its competitive strategy and formulate an optimal competitive strategy would be a reference for the case company to formulate optimal competitive strategy and revise any specific strategy.

    2. With the corporate mission statement, according to environmental evaluation made by the case company, the optimal competitive strategy must be executed through aggressive expansion of customers, so as to fulfill government policy and achieve its corporate mission toward top industry leadership position.

    3. In terms of the execution of specific strategy by the case company, an incentive system to boost up sales is suggested to encourage sales team to achieve number one status in global lithium-ion battery industry. Keeping competitive prices to gain more orders from a larger customer group, catching up with the movement of a larger customer group through government power to expand the market, and under macro environment with strong support from government, will enable the achievement of corporate mission and purpose of this study.
    Appears in Collections:[Graduate Institute & Department of International Business] Thesis

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