研究結果顯示研究變數對價格影響較大，對需求量影響不顯著，亦發現消費者知覺價值對消費者購買意願產生正向影響，最後針對研究結果給予學習者與業者作為評估參考，以及未來研究方向。 With the innovation and application of information technology and learning in the digital national program driven by the 2010 Taiwan-learning industry output value reached NT $ 26.569 billion dollars, according to the Industrial Development Bureau Ministry of Economic Affairs 2010 E-Learning industry status and value survey report pointed out: the digital services to enhance the value of imported fill is the main trend. Makes the combination of traditional face to face classroom learning and through a network of online blended learning is an emerging trend, whether in business, regular education, up to teach or learn, has been gradually integrated into such elements to achieve knowledge transfer.
Chapter 2 mainly for domestic and foreign scholars and experts, this research topic for theoretical research of a review of the literature and discussed in the literature to clarify the definition of the variables in this study to guide the research themes of the research framework. Chapter 3 use of the quality of vertical differentiation model to construct the model the demand side: while providing a face-to-face courses, online courses, there is free riding and exclusive of time for the demand, prices and the impact of industry profits.
The results show a greater impact on prices of variables, representing no effect on the demand, the final results given for the learners and the industry''s assessment of reference and future research.
