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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/73908

    Title: 凝視「臺北101」 : 消費者與觀光客的實踐
    Other Titles: Gazing Taipei 101 : the practices of consumers and tourists
    凝視臺北101 : 消費者與觀光客的實踐
    Authors: 彭筱婷;Peng, Shiao-Ting
    Contributors: 淡江大學未來學研究所碩士班
    賴嘉玲;Lai, Chia-Ling
    Keywords: 台北101;觀光;消費;實踐;購物觀光;Taipei 101;Tourism;consumption;practices;shopping tourism
    Date: 2011
    Issue Date: 2011-12-28 17:30:03 (UTC+8)
    Abstract: 消費在觀光中扮演重要的角色,而現今幾乎每個地方皆可成為觀光景點,購物中心或是百貨公司等消費大教堂同樣也是觀光凝視的對象。然而,目前的觀光研究與消費研究各執一端,因此,本文企圖以一有觀光地景性的國際化百貨購物中心-「台北101」,作為連結觀光與消費兩大研究領域並使之對話的研究對象。
    Consumption plays an important part of tourism. Nowadays nearly every place can become a tourist destination, consumption cathedrals like shopping centers and department stores are also thematized as the object of tourist gaze. However, current research on tourism and consumption tend to consider this issue separately. This research thus aims to link the consumption and tourism studies together through the case study of the ‘Taipei 101’─the tallest building serves both as an international shopping mall and a tourist landscape.
    Drawing upon theories of tourism and consumption (from tourist gaze to authenticity, and from disneyisation of society to distinction) and multiple methods (case study, document research, observation in the field and in-depth interview), I aim to discuss the similarity and contradiction between the tourist and consumer practices in the ‘Taipei 101’ by considering it as both a tourist and consuming place. This research is divided into three parts: Firstly, it discusses how the ‘Taipei 101’ as the tallest iconic building in the world grounded its construction as a tourist destination. Second, it analyses the construction of Taipei 101 both as consumption and tourist places. Finally, it analyzes the co-construction and contradiction occurred in the consuming and tourist practices in the ‘Taipei 101’.
    The ‘Taipei 101’ assembles different visitors, within which tourists are consumers and consumers enjoy their fantasy as tourists. However, local and cosmopolitan gazes differ for domestic and international visitors. When the international visitors search for the local authenticity, domestic visitors look for the cosmopolitan atmosphere as the tourism of daily life. Moreover, the ‘Taipei 101’ emerges as a destination of shopping tourism. Under Taiwan’s new tourism policy welcoming non-package tourists, department stores now try hard to turn itself to be a new tourist destination. That is, shopping tourism worth receiving more academic and social attention.
    Appears in Collections:[Master's Program, Graduate Institute of Futures Studies] Thesis

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