English  |  正體中文  |  简体中文  |  Items with full text/Total items : 62378/95055 (66%)
Visitors : 2305507      Online Users : 45
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/73885

    Title: 學系網站使用效能與大學生網站滿意度及網站吸引力之相關研究
    Other Titles: The relationships between usability of academic department website and college students' website satisfaction and attractiveness
    Authors: 陳佳琪;Chen, Chia-Chi
    Contributors: 淡江大學教育科技學系碩士在職專班
    Keywords: 學系網站;網站使用效能;網站滿意度;網站吸引力;Department websites;Website Usability;Website Satisfaction;Website Attractiveness
    Date: 2011
    Issue Date: 2011-12-28 17:25:43 (UTC+8)
    Abstract: 隨著網際網路的普及資訊數位化的時代,人們可以迅速得知想得到的知識及訊息,企業機構及學術機構更廣為使用網站的建置來傳達企業招募人員或學校招生訊息,來發揮其極大的行銷宣傳之效能,本研究以大專院校學系網站談起,研究旨在探討學系網站使用效能與大學生在網站滿意度及網站吸引力之相關研究。主要分析及整理學系網站之14個使用效能構面,以學系網站之網站使用效能進而了解與網站滿意度及網站吸引力之間之相關程度。
    With the popularity of the internet and digital era, people can quickly and easily search information through internet. Business organizations and academic institutions conduct website for company recruit staff or school enrollment which is a great marketing promotion. This study is based on analysis of literature review then organizes 14 dimensions of academic department website usability. The purposes of the study were to examine the effects of usability of academic department website on college students’ website satisfaction and website attractiveness.
    This study was to collect 114 English or (English related) department websites in Taiwan by using the questionnaire survey. Randomly selected one of the English (or English related) department website and ask students to surfing the website first and then fill out the questionnaire, which were designed by this study, consisted by website usability, website satisfaction and website attractiveness.
    Survey results from 140 college students of a private university in northern of Taiwan. The data is analyzed and discussed by regression statistics.
    The results indicated that the 14 dimensions of website usability are significant predictors of website satisfaction and website attractiveness. These 14 dimensions of website usability are ”error prevention”, “visibility”, “flexibility”, “interactivity”, “feedback”, “help”, “accessibility”, “memorability”, “completeness”, “aesthetics”, “reducing redundancy”, “entertainment”, “content” and “response time”. Regression analysis found that “entertainment”, “aesthetics”, “content” and “flexibility” have significant impact on website satisfaction. Also, “entertainment” has significant impact on website attractiveness.
    Appears in Collections:[Graduate Institute & Department of Educational Technology ] Thesis

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback