玉山金控的企業文化中相當重視人才培育訓練及學習工作，亦積極推出各種新種金融產品，以因應金融市場日益劇烈競爭環境，因此，以之作為研究對象，期找出其企業文化和企業社會責任對組織績效的影響關係，並建議作為企業經營管理之參考。 The corporate culture has a significant influence on business management and operation of the organization. In particular, we are facing the challenges of global competition. Each firm''s business leaders in order to create an excellent image, to improve its structure & increase their operational performance, they have to create good corporate culture as their top priority. Therefore, corporate culture can be said that the spirit of the indicators of an organization. It is fundamental to guide the lifeblood of the business forward.
The organizational performance is the most important business issues. Good organizational performance enhance the organization''s competitiveness and profitability. It maintains business continuity and development.
To insist on the concept of the corporate social responsibility (CSR) is necessary to achieve sustainable operation of enterprises. To start from the enterprise itself. Regardless of personal or business are all part of the earth. It need to contribute to the community. As a major element about the concept of the CSR can enhance the business value, and also make to social and civic responsibility.
E. Sun Financial Holding''s corporate culture not only pay great importance to the personnel training and learning work. But also actively promotes a variety of new financial products to cater to increasingly fierce competition in the financial market environment. Therefore ,in my research object I hope to find out the relationship between the corporate culture and corporate social responsibility for organizational performance. I also hope it can make reference to business management.