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    Title: 台灣光電產業聯盟夥伴關條資本之研究─資源基礎觀點
    Other Titles: The Relational Capital of Alliance Partnership in Taiwan's Optoelectronic Industry—The Resource-Based View
    Authors: 張俊惠;吳彥蓉;張鳯嬌
    Contributors: 淡江大學國際企業學系
    Keywords: 光電產業;資源基礎觀點;關條;資本;信任;未來合作意願;Opto-Electronic Industry;Resource-Based View;Relational Capital;Trust
    Date: 2005-04-25
    Issue Date: 2011-10-23 00:33:39 (UTC+8)
    Publisher: 臺北縣:淡江大學國際貿易學系
    Abstract: 本研究從資源基礎觀點,探討夥伴問資源、互補性對關條資本的影響,進一步檢視關條、資本對廠商與供應商未來合作意願維持的街擊,並以台灣光電產業終端應用廠商為實證對象。本研究針對125份有效問卷以SEM結構方程式進行整體模式分析,研究結果顯示,在互補性資源、中,尤以生產製造能力、品質管理能力為影響夥伴閉關條資本之信任的重要因素,因此,供應商若能加強生產製造能力、品質管理能力,將有效增強顧客廠商對其信任程度,進而提升未來雙方繼續維持合作關條之意願。
    This study attempts to analysis how the alliance partners' complementary resources affect the relational capital of the strategic alliance, and also to investigate how the relational capital affects the firm's willingness to maintain the alliance relationship in the future in the resource-based view. 125 valid responses data were collected from the downstream firms of Taiwan's Opto-Electronic industry. By applying SEM model these data were analyzed to test the research hypotheses. The major findings of this study show that the most important complementary resources that influence relational capital are product quality management and production ability. If suppliers possess these abilities, the relational capital between downstream firms and suppliers will increase greatly and then enhance the firms' willingness to maintain the alliance relationship in the future.
    Relation: 第二屆海峽兩岸企業理論與實務學術研討會論文集,頁193-202
    Appears in Collections:[國際企業學系暨研究所] 會議論文

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