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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/67594

    Title: 消費者如何消費文化創意產品:品牌概念、產品故事與消費意義之關聯性探討
    Authors: 黃哲盛
    Contributors: 淡江大學國際企業學系
    Date: 2010
    Issue Date: 2011-10-23 00:27:38 (UTC+8)
    Publisher: 暨南國際大學EMBA;東海大學EMBA
    Relation: 2010產業趨勢論壇
    Appears in Collections:[Graduate Institute & Department of International Business] Proceeding

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