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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/67589

    Title: 以品牌概念圖重新探討品牌向下延伸決策─消費者品牌聯想與廠商品牌定位之對照
    Authors: 黃哲盛
    Contributors: 淡江大學國際企業學系
    Date: 2010-11
    Issue Date: 2011-10-23 00:26:26 (UTC+8)
    Publisher: 臺北市:臺灣大學國際企業學系
    Relation: 2010年全球品牌與服務業行銷學術研討會
    Appears in Collections:[Graduate Institute & Department of International Business] Proceeding

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