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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/67489


    Title: 女性化符號品牌在產品開發類型上的問題--產品涉入效果分析
    Authors: 曾義明
    Contributors: 淡江大學國際貿易學系暨國際企業研究所
    Keywords: 涉入;女性化符號品牌;功能概念品牌 Involvement;Female symbolic brand;Functional brand
    Date: 2002-07
    Issue Date: 2013-04-11 14:14:15 (UTC+8)
    Publisher: 臺北市:政治大學廣告學系
    Relation: 廣告學研究=The Journal of Advertising Research 19,頁89-112
    Appears in Collections:[國際企業學系暨研究所] 期刊論文

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