淡江大學機構典藏:Item 987654321/67476
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    题名: The Effect of Organizational Vision on Service Quality Delivery
    作者: 劉菊梅
    贡献者: 淡江大學國際貿易學系暨國際企業研究所
    日期: 2006-12
    上传时间: 2011-10-22 23:57:12 (UTC+8)
    摘要: This study is an attempt to apply the concept of organisational vision to quantitative measures of service operation. Service organisations look at customer satisfaction ensuing from service quality delivery as a source of competitive advantage. To be able to contribute towards this end, vision must exert influence on the key variables job satisfaction and service effort of employees. The results show that organisational vision positively contributes to job satisfaction and service efforts of the participants working in a nationwide fast-food organisation.
    關聯: The Service Industries Journal 26(8), pp.849-860
    显示于类别:[國際企業學系暨研究所] 期刊論文

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