This study is an attempt to apply the concept of loyalty on the employee performance among the sales force of the pharmaceutical industry in another Asian developing country to test its cross-cultural validity. The study focus on possible relationship between the pharmaceutical district managers’ (sales force) loyalty to their area managers (supervisors) and their job satisfaction and their tenure with the organization.
Results show that loyalty to area manager exerts positive influence on both district managers’ job satisfaction and intent to stay with the organization through the dimensions of dedication, effort, and commitment to supervisor. The dimensions of identification and internalization also showed positive influence on job satisfaction and intention to stay, but the association is not significant.
Relation:
Academy of Taiwan Business Management Review 1(2), pp.11-19
