English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 51510/86705 (59%)
造訪人次 : 8260564      線上人數 : 99
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/67407


    題名: An assessment of banking operation strategies of private banking institutions in the Philippines
    作者: Liu, Chu-Mei
    貢獻者: 淡江大學國際貿易學系暨國際企業研究所
    關鍵詞: Banking;Customer satisfaction;Philippines;Service operations
    日期: 2001-03
    上傳時間: 2013-05-31 10:57:45 (UTC+8)
    出版者: Bingley: Emerald Group Publishing Ltd.
    摘要: Attempts to assess the performance of five selected private banking institutions in the Philippines in order to determine how these perform at their vital functions, and to what extent they implement their savings consciousness programme, marketing campaign programme, technological innovation and outreach programmes. Findings reveal that all the banking functions perform well except for insurance. Suggests the banks are implementing the programmes as a gesture of sensitivity to the needs of their customers. Discusses how they use a variety of marketing tools such as posters, brochures, leaflets, product kits and media exposure through broadcast and print media, which are considered by the research as the most effective means of promoting the bank’s products and services.
    關聯: Asia Pacific Journal of Marketing and Logistics 13(1), pp.57-71
    DOI: 10.1108/13555850110764711
    顯示於類別:[國際企業學系暨研究所] 期刊論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    index.html0KbHTML31檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋