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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/67042


    Title: 資料採礦於消費者涉入程度、消費行為、產品與廣告代言人選擇關連性探勘之研究
    Authors: 廖述賢
    Contributors: 淡江大學經營決策學系
    Date: 2006-12
    Issue Date: 2011-10-22 21:32:47 (UTC+8)
    Publisher: 台灣大學管理學院
    Relation: 台灣行銷科學學會2006第三屆學術研討會,台灣台北市
    Appears in Collections:[Department of Management Sciences] Proceeding

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