The Implementation of Executive Information Systems for Retail Mall Sales Management in Taiwan

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Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/66918

Title:	The Implementation of Executive Information Systems for Retail Mall Sales Management in Taiwan
Authors:	Liao, Shu-Hsien;Chen, Yin-Ju
Contributors:	淡江大學經營決策學系
Keywords:	Executive information systems;Relational database management;Customer knowledge;Cross-selling;Sales management
Date:	2004-06
Issue Date:	2013-05-01 18:47:25 (UTC+8)
Publisher:	臺北縣淡水鎮 : 淡江大學
Abstract:	This paper presents a case study on the development and implementation of an executive information system using relational rules from relational database design and implementation. It is an approach to extract customer knowledge for sales management and marketing in a retailing mall in Taiwan. Customer knowledge from extraction is designed and maintained in the knowledge base in order to provide knowledge management capabilities to the case firm. In this regard, this research has begun to design and implement a executive information system using the relational database approach, including conceptual and logical database design in order to generate cross-selling and marketing proposals for sales management. The system process and analysis results are presented. In addition, discussion and future research are described. Thus, this study is not only the practical development of a executive information systems development, but also an academic research to explore retailing sales management based on database technology.
Relation:	2004年兩岸管理科學暨經營決策學術研討會論文集, pp.199-212
Appears in Collections:	[Department of Management Sciences] Proceeding

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