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    题名: The Implementation of Executive Information Systems for Retail Mall Sales Management in Taiwan
    作者: Liao, Shu-Hsien;Chen, Yin-Ju
    贡献者: 淡江大學經營決策學系
    关键词: Executive information systems;Relational database management;Customer knowledge;Cross-selling;Sales management
    日期: 2004-06
    上传时间: 2013-05-01 18:47:25 (UTC+8)
    出版者: 臺北縣淡水鎮 : 淡江大學
    摘要: This paper presents a case study on the development and implementation of an
    executive information system using relational rules from relational database design and
    implementation. It is an approach to extract customer knowledge for sales management
    and marketing in a retailing mall in Taiwan. Customer knowledge from extraction is
    designed and maintained in the knowledge base in order to provide knowledge
    management capabilities to the case firm. In this regard, this research has begun to design
    and implement a executive information system using the relational database approach,
    including conceptual and logical database design in order to generate cross-selling and
    marketing proposals for sales management. The system process and analysis results are
    presented. In addition, discussion and future research are described. Thus, this study is not
    only the practical development of a executive information systems development, but also
    an academic research to explore retailing sales management based on database technology.
    關聯: 2004年兩岸管理科學暨經營決策學術研討會論文集, pp.199-212
    显示于类别:[管理科學學系暨研究所] 會議論文

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