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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/6633

    Title: 意義經濟的解構與建構---跨符號研究的觀點
    Other Titles: Construction and Deconstruction on the Economy of Meaning--- A Viewpoint of Cross Symbol Study
    Authors: 趙雅麗
    Contributors: 淡江大學大眾傳播學系
    Keywords: 意義經濟;跨符號研究;文化創意產業;知識經濟
    Date: 2007
    Issue Date: 2009-03-16 14:32:44 (UTC+8)
    Abstract: 本研究提出「意義經濟」的傳播觀點,作為探討當今「文化創意產業」與「知 識經濟」發展趨勢的分析藍圖,透過前一期計畫所發展之「跨符號研究」的理論 架構與方法,系統性的探討「意義經濟」中所涉及的傳播內涵。 本研究為三年期計畫,透過「意義本質、生活脈絡、傳播策略」三個子題, 分別探討意義經濟社會中的三個內涵:「知識vs 創意」所共構的跨符號意義系 譜、「產業vs 文化」之雙重典範轉移的挑戰與契機、以及如何以「思維vs 氛圍」 的文化普及跨符號研究,打造成為意義經濟基礎建設。
    Appears in Collections:[Graduate Institute & Department of Mass Communication] Research Paper

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