淡江大學機構典藏:Item 987654321/6627
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/6627


    Title: 影視匯流作為民族電影工業發展策略之研究
    Other Titles: Convergency of Cinema and Television as a Strategy of Developing Naitonal Film Industry
    Authors: 魏玓
    Contributors: 淡江大學大眾傳播學系
    Date: 2005
    Issue Date: 2009-03-16 14:34:29 (UTC+8)
    Abstract: 電影和電視兩種傳播形式的整合與匯流，從兩個媒體初次碰撞之際就已展開，但是直到 1980 年代之後，相關趨勢才飛速進展。相對於美國的「商業式」影視匯流，歐洲的「公 共介入式」影視匯流經驗，不僅兼顧經濟效益與文化目標，更是民族電影工業對抗好萊 塢強勢影響的重要發展策略。台灣正逢電影工業亟需復甦以及公共電視擴大轉型的重要 關鍵時間，影視匯流的政策探討，具有重要性和急迫性。本研究從影視匯流的歷史探討 切入，深入調查並評估歐洲的「公共介入」影視匯流經驗，瞭解影視匯流的實際操作、 效益以及面臨的困難，提供台灣採取適當影視匯流政策的理論和實踐基礎。
    Appears in Collections:[Graduate Institute & Department of Mass Communication] Research Paper

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