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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/64994


    Title: Could New Slogan Enhance Brand Cognition? A Preliminary Study of the McDonalds Case in Taiwan
    Authors: Niu, Han-jen;Wang, Yau-de;Yang, Chyan
    Contributors: 淡江大學經營決策學系
    Date: 2006-12
    Issue Date: 2011-10-20 16:19:08 (UTC+8)
    Relation: Journal of Management Practice and Theory7(1), pp.65-75
    Appears in Collections:[Department of Management Sciences] Journal Article

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