English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 55956/90025 (62%)
造訪人次 : 11513948      線上人數 : 72
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/64976

    題名: Consumer Involvement and Brand Loyalty in Services: Evidence from the Commercial Airline Industry in Taiwan
    作者: Chen, Lily Shui-Lien;Wang, Michael Chih-Hung;Cheng, Julian Ming-Sung;Hadi Kuntjara
    貢獻者: 淡江大學管理科學學系
    關鍵詞: consumer involvement;brand loyalty;services;commercial airlines;standards;Taiwan
    日期: 2008-08
    上傳時間: 2011-10-20 16:15:29 (UTC+8)
    出版者: Olney: Inderscience Publishers
    摘要: This study explores the relationship between involvement and brand loyalty among flight passengers in an airline service context. We adopted three dimensions from a consumer involvement profile (CIP) and two dimensions of brand loyalty (attitude loyalty and purchase loyalty) as a conceptual framework. A total of 271 valid responses were obtained at Taiwan Taoyuan International Airport for SEM analysis. Results revealed significant relationships between attitudinal loyalty and the two involvement dimensions of pleasure and sign value. In addition, attitudinal loyalty was a significant explanatory variable in the prediction of behavioural loyalty. Implications for airline practice and further research are also discussed.
    關聯: International Journal of Services and Standards 4(4), pp.437 - 452
    DOI: 10.1504/IJSS.2008.020058
    顯示於類別:[管理科學學系暨研究所] 期刊論文


    檔案 描述 大小格式瀏覽次數



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋